Domestic and foreign furniture companies in South Korea: Strategic attributes assessment by the multi-criteria decision making tools

초록

The aim of this research was to distinguish strategic evaluation attributes and analyze the strategic comparative advantages in relation to mutual contact using Analytic Hierarchy Process (AHP) Model for the practical use in the furniture industry in South Korea. The domestic home furnishing market in South Korea has shown continuous growth with the national income increment and steady economic growth, and it is expected to increase from US$11.6billiontoUS$16.7 billion (Korean Economic 2017). Its furniture industry has become competitive due to the expansion of Korean furniture companies to international market and the entrance of global companies to the domestic market. Overall, qualitative method was used to conduct interviews and collect data, and this study focused on the punditariat’s strategic evaluation attribute in the furniture industry to identify order winning factors for the customers. In conclusion, the findings support the influencing relationship of each factor based on the strategic evaluation attribute. © Rushing Water Publishers Ltd. 2019.

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