Myself in Snapchat vs. Instagram: The interactive effect of users' self-construal and their SNS uses related to the efficacy of advertisement.

  • KIM DONG HOO
제목
Myself in Snapchat vs. Instagram: The interactive effect of users' self-construal and their SNS uses related to the efficacy of advertisement.
저자
KIM DONG HOO
학회명
The American Academy of Advertising
개최지
Dallas