The implication of introducing mobile multimedia broadcasting (DMB) ？ A case of Korea

초록

This paper addresses the introduction of a new medium, DMB(Digital Multimedia Broadcasting), in Korea. DMB is a convergent medium between mobile communications and broadcasting and the emergence of DMB can be tracked by looking at the evolution of mobile communication and broadcasting. The introduction of DMB in Korea first began with SKT. The introduction of DMB in Korea has taken a different path compared to other countries. In Korea, DAB was not an extended effort to change existing radio broadcasting. But when SKT began to actively pursue DMB, it went beyond digitalization of radio broadcasting. As a consequence, Korea began to build mobile multimedia broadcasting via DMB for the first time in the world. Of course, this was largely driven by the social demand on mobile broadcasting service in a country with over 30 million mobile service subscription. DMB, a new form of communication media, is also expected to bring extension and changes to human ego. To this end, DMB is expected to strengthen individual independence in communication channel and allocation of time/space resources by enabling an act of individual viewing. In addition, New communication media such as DMB can be leveraged to refine and recover private communication channel which has been insufficient to date. The new communication environment to be created by DMB poses both opportunities and threats. Still not born in the world, the DMB could be a pivotal example of the development of the mobile broadcasting and digital broadcasting as well.