세계 사과 수출시장 비교분석을 통한 국산 사과 수출 제고방안

초록

The opening of the market has been expanded through the FTA. As a result of the increase in imports, the damage of apples, the representative fruit of Korea, was directly or indirectly shown. The purpose of this study is to compare the export competitiveness of Korean apples on the global stage. This study analyzed the export competitiveness and determinants of Korea, China, USA and Chile. The NRCA index and gravity model (PPML) were used for the analysis. As a result of the analysis, the main apple producing countries such as China, USA and Chile secured the market for neighboring countries first. Since then, these countries have been expanding their exports to FTA partners. However, in Korea, apple exports were concentrated in Taiwan. The price competitiveness was also analyzed as weak, and it was found that they export expensive products. Therefore, Korea should diversify its export markets to FTA countries and neighboring countries. We also need to strengthen market penetration through high-quality products and secure market dominance with low-end products.

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