도시철도를 활용한 물류서비스의 특성별 한계효과 분석

초록

From a logistics point of view, the current state of urban railway systems presents an opportunity to improve the quality of parcel delivery services and simultaneously drive increased usage of urban railways. Demand analysis, such as willingness to switch based on cost, needs to be conducted in advance in order to develop these urban logistics systems. Using demand analysis, we predict the rate of modal shift and demand, which are factors that drive operational objectives and system specifications. In this study, we conduct a stated preference(SP) survey of logistics companies and estimate their preferences using a conditional logistic regression model. We also analyze the marginal effects and potential customers’ willingness to pay for railway-based urban logistics services. The research results reveal the resistance factors within this system, and demonstrate that factors such as cold-chain system and reliability are most crucial. Main finding is that the rent of distribution centers has a greater impact than delivery fare. Based on the analysis of individual factors, the examination of relative importance and marginal effect can provide insights into pricing strategies for a future service and the establishment of service objectives.

키워드