Technology anxiety, self-efficacy, and outcome expectations as determinants of consumer intention to use in-store kiosks

초록

This study discusses the role of consumers’ personal and cognitive factors in determining their intentions to use in-store kiosks, as well as how the effect of in-store kiosk self-efficacy on outcome expectations is moderated by motivated consumer innovativeness. An online survey was administered to Korean consumers who had used in-store kiosks within the past six months. A total of 851 surveys were retained for analysis. Our study results showed that when consumers perceive that they are capable of using in-store kiosks and that they have the confidence/understanding necessary to use in-store kiosks, these cognitive processes drive usage intention.