Global consumption vs. Ethnocentrism in emerging markets - which is the winner?: An empirical evidence from Myanmar

  • HAN Jeong Hugh
제목
Global consumption vs. Ethnocentrism in emerging markets - which is the winner?: An empirical evidence from Myanmar
저자
HAN Jeong Hugh
학회명
2020 International Joint Conference of Korea Trade Research Association (KTRA) and World Scholars in combination with FIRST Jeju Global Business Summit
개최지
제주
학회 개최일
2020-08-19 ~ 2020-08-21