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- 제목
- Global consumption vs. Ethnocentrism in emerging markets - which is the winner?: An empirical evidence from Myanmar
- 저자
- HAN Jeong Hugh
- 학회명
- 2020 International Joint Conference of Korea Trade Research Association (KTRA) and World Scholars in combination with FIRST Jeju Global Business Summit
- 개최지
- 제주
- 학회 개최일
- 2020-08-19 ~ 2020-08-21