상생 협력 공급사슬 네트워크 형성의 행동학적 영향 분석연구: 다중플레이어 게임 설계 및 참여자 생체신호 분석플랫폼 구축

초록

This study examines the relationship between the profit ratio of buyers to suppliers from the product sales. Usually,buyers have a higher profit share and this profit inequality affects the sustainable growth of supply chains. Thus, thepurpose of this study is to show how this inequality of profit share affects the total profit of the supply chain utilizing abehavioral game. Measuring bio-signal from participants, we understand this phenomenon affects total supply chainperformance and unfairness of supply chain partners

키워드