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The effects of underdog success stories on social media engagement: Analysis of emotional and cognitive mechanisms
- 제목
- The effects of underdog success stories on social media engagement: Analysis of emotional and cognitive mechanisms
- 저자
- MINSUN SHIM
- 학회명
- International Communication Association Annual Conference
- 개최지
- Gold Coast, Australia
- 학회 개최일
- 2024-06-20 ~ 2024-06-24