국내 인터넷 쇼핑몰의 제3자물류 공급업체 결정요인에 관한 실증연구

초록

As the most favorable strategic alternative to obtain the competitiveness of logistics, it is the third party logistics services that are being paid attention to. The decision making of employing the third party logistics service providers may be influenced by the shopping malls business environments. Therefore, in this paper, we examine the impact of the environment factors of domestic Internet shopping malls on selection of the third party logistics service providers; the factors are considered in terms of the market environment, the features of companies, the complexity of products or services, and the relationship with customers. The results from this study are likely to help the domestic Internet shopping malls establish strategies to employ the third party logistics service providers.