Activating environmental citizenship behavior through pilgrimage events: the roles of experience, environmental social responsibility and communality

초록

PurposeThe World Youth Day (WYD) is a Catholic youth pilgrimage event that holds pilgrimage experiences and environmental sustainability as its two central missions. This study aims to investigate how pilgrimage event experiences influence participants' environmental social responsibility, sense of communality, behavioral intentions, and environmental citizenship behavior.Design/methodology/approachUsing the experience framework, the sample consisted of registered pilgrims of the main WYD held in 2023. A total of 422 valid responses from Korea and 302 from Poland were analyzed using R.FindingsThe four domains of pilgrimage experience positively influenced participants' environmental citizenship behavior (ECB) through the mediation of environmental social responsibility and communality.Research limitations/implicationsThe coverage of WYD portrays how participants develop environmental awareness and environmental social responsibility. The results can guide industry practitioners in devising tailored sustainability practices and event management strategies.Originality/valueThis study advanced the understanding of pilgrimage by examining WYD's potential impacts on sustainability. In addition, as the experience economy framework has not been adapted to pilgrimage research, the authors tested its applicability by affirming the relevance of its core dimensions. This study helps promote events as transformative spaces for environmental sustainability by elucidating the mechanisms of activating ECB through environmental social responsibility and communality. (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic):(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(World Youth Day, WYD)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic) 2023 (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic) 422 (sic)(sic)(sic)(sic)(sic)(sic)(sic) 302 (sic)(sic)(sic)(sic)(sic), (sic)(sic) R (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic) 4 (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic). Activaci & oacute;n del comportamiento ciudadano medioambiental a trav & eacute;s de eventos de peregrinaci & oacute;n: el papel de la experiencia, la responsabilidad social medioambiental y la comunidadResumenObjetivoLa Jornada Mundial de la Juventud (JMJ) es un evento de peregrinaci & oacute;n cat & oacute;lica para j & oacute;venes que tiene como dos misiones centrales las experiencias de peregrinaci & oacute;n y la sostenibilidad medioambiental. Este estudio investiga c & oacute;mo las experiencias de los eventos de peregrinaci & oacute;n influyen en la responsabilidad social medioambiental, el sentido de comunidad y las intenciones de comportamiento de los participantes.Dise & ntilde;o/metodolog & iacute;a/enfoqueUtilizando el marco de la experiencia, nuestra muestra consisti & oacute; en peregrinos inscritos en la principal JMJ celebrada en 2023. Se analizaron un total de 422 respuestas v & aacute;lidas de Corea y 302 de Polonia utilizando R.ResultadosLos cuatro & aacute;mbitos de la experiencia de peregrinaci & oacute;n influyeron positivamente en el comportamiento ciudadano medioambiental de los participantes a trav & eacute;s de la mediaci & oacute;n de la responsabilidad social medioambiental y la comunalidad.OriginalidadEste estudio avanz & oacute; en la comprensi & oacute;n de la peregrinaci & oacute;n al examinar los posibles impactos de la JMJ en la sostenibilidad. Adem & aacute;s, dado que el marco de la econom & iacute;a de la experiencia no se ha adaptado a la investigaci & oacute;n sobre peregrinaciones, probamos su aplicabilidad afirmando la relevancia de sus dimensiones fundamentales. Este estudio ayuda a promover los eventos como espacios transformadores para la sostenibilidad medioambiental al dilucidar los mecanismos de activaci & oacute;n del ECB a trav & eacute;s de la responsabilidad social medioambiental y la comunidad.ImplicacionesNuestra cobertura de la JMJ retrata c & oacute;mo los participantes desarrollan la conciencia medioambiental y la responsabilidad social medioambiental. Los resultados pueden orientar a los profesionales del sector en el dise & ntilde;o de pr & aacute;cticas de sostenibilidad y estrategias de gesti & oacute;n de eventos a medida.

키워드