A Cross-Cultural Difference in Anthropocentric Bias Towards AI-generated Advertisements

초록

The global AI market is rapidly expanding. This growth transforms the advertising sector, where AI actively engages in content creation, sparking discussions on authenticity on its impact on human identity. Anthropocentrism, defined as the belief in the superiority of the human species over others, plays an integral role in shaping perceptions of AI-generated work. Our study explores cultural differences in anthropocentric bias, particularly expecting heightened bias in Eastern cultures with high power distance. Preliminary findings from Korea indicate that anthropocentric bias increases perceived identity threat, while the machine heuristic mitigates it. Data collection in the U.S. is underway, and results will be shared in a forthcoming presentation.