Can Virtual Makeovers Using Photo Editing Applications Moderate Negative Media Influences on SNS Users' Body Satisfaction?

초록

The use of photo editing applications to enhance one's appearance in photos before uploading is prevalent among. young female social network site (SNS) users. The purpose of this study was to identify the moderating effects of photo editing behavior in the relationships between internalization, media pressure, and body satisfaction among female SNS users. Data were collected from 133 Korean female SNS users aged in their 20s who reported using Facebook and/or Instagram for more than 1 hr per day. The majority of participants (84%) reported currently using a photo editing application when posting photos of themselves. Results indicated that photo editing behavior (the frequency of photo editing application use) moderated the inverse relationships between the internalization of ideals of thinness. media pressure, and body satisfaction. Significant negative relationships between internalization and media pressure toward a thin ideal and body satisfaction were only found among women low (not high) in the use of photo editing applications. The results of this study highlight the potential positive functions of photo editing behavior, alleviating the negative impacts of SNS use on the body images held by young female SNS users.

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