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The Effect of Online Live Shopping Characteristics on Immersion, Perceived Usefulness, and Impulsive Purchase

  • LEE EUN HEE
제목
The Effect of Online Live Shopping Characteristics on Immersion, Perceived Usefulness, and Impulsive Purchase
저자
LEE EUN HEE
학회명
21st ARAHE BIENNIAL INTERNATIONAL CONGRESS
개최지
Armada Hotel, Petaling Jaya, Selangor, Malaysia
학회 개최일
2023-08-07 ~ 2023-08-11

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