포터의 다이아몬드 모델을 활용한 포워딩 기업의 경쟁력 결정요인 분석: AHP(Analytic Hierarchy Process)의 적용

초록

The objective of this paper is to identify the priorities of the factors for determining the competitiveness of forwarding companies. In order to evaluate relative importance of the factors, AHP(analytical hierarchy process) on the basis of experts survey is used. The four decision factors that make up the forwarding companies competitiveness analysis model were set to ‘Factor conditions’, ‘Demand conditions’, ‘The related and supportive companies’, ‘Management strategies and competition systems’. 'Service procurement scale' and 'Quality level' were selected as sub-components of the ‘Factor conditions’, and 'Quality elements' and 'Quantitative elements' were selected as sub-components of the ‘Demand conditions’. In addition, 'Business-related affiliates' and 'Support networks' were selected as sub-components of ‘The related and supportive companies’, and 'Management strategies' and 'Competitive systems' were selected as sub-components of ‘Management strategies and competition systems’. AHP(analytical hierarchy process) on the basis of experts survey is used to measure the relative importance of eight sub-factors and 18 metrics to measure them based on subjective perceptions of competitiveness assessment.

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