The Effect of e-Trade Promotion Policies on Korean Firms

초록

Clearly, the role of government for the initial success on the e-business and IT industry to support it could not be emphasized enough. "There is no doubt that Korea will be a country leading the Internet and wireless communications markets in Asia." Bill Gates of Microsoft, said at the World Economic Forum held in New York in February of 2002. He pointed to Korea's astonishing improvements in the IT industry, led by major policy initiatives to promote the widespread use of Internet-based services over the past four years. Now, it is the turning point for this success in IT infra into the real business of e-trade. In this paper, we summarized the direction of this turning policies with two parts. The first part of the suggestion should come from the aggressive e-trade marketing in terms of active front-office management. The other part of suggestion could be based on the more stable, reliable and thus standardized with more e-trade hub member countries in a field of the back-office management.