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Understanding the Moderating Effects of Technology Readiness on Switching Costs to Operating System Switching Intention
- 제목
- Understanding the Moderating Effects of Technology Readiness on Switching Costs to Operating System Switching Intention
- 저자
- YONGROK CHOI
- 학회명
- ISCSTA2011&CREM:Asia Business Forum
- 학회 개최일
- 2011-09-29 ~ 2011-09-30