The Exploration of the Strategies of Third Party Logistics Enterprises to Realize Personalized Service

초록

Abstract In recent years, the modern logistics industry has developed rapidly, and the degree of specialization has also been continuously improved. Third-party logistics has become a major trend in the development of the international logistics industry due to specialization, lower costs and higher efficiency. Direction. However, the third-party logistics started late, the scale is generally relatively small, and the service type is single, generally only providing distribution, transportation and storage services. These low-profit service types cannot create competitive advantages for enterprises. Accelerating service innovation and providing a strong guarantee for the development of enterprises should be the strategic direction of third-party logistics enterprises. Personalized service innovation has become a development trend. This article first summarizes the relevant theories of personalized services, analyzes the development status of personalized services of third-party logistics enterprises, and points out the problems of personalized services of third-party logistics enterprises. In response to the problem, this paper studies the implementation strategies of third-party logistics companies to achieve personalized services, namely: customer demand-oriented strategy, talent cultivation strategy, development advantage business strategy and big data platform usage strategy. Through the SWOT (Strengths, Weaknesses, Opportunities, Threats) model analysis and comparison of the four major strategies, we summarized their respective advantages, disadvantages, opportunities and challenges. The conclusion of the study in this paper is: considering the characteristics of the majority of third-party logistics companies are small, insufficient funds and weak ability to resist risks, companies need to complete four strategies in steps. Start with talent cultivation strategy, followed by customer demand-oriented strategy and core business development strategy, and finall