When and Why Does Corporate Hypocrisy Trigger Vindictive Customer Behavior? The Moderating Role of Self-Construal

제목
When and Why Does Corporate Hypocrisy Trigger Vindictive Customer Behavior? The Moderating Role of Self-Construal
저자
HUR WONMOO
학회명
2024 소비자학회 춘계학술대회
학회 개최일
2024-04-20 ~ 2024-04-20