Comparing marketing elements and consumer attitudes towards fast fashion SPA brands: Global versus the Korean domestic brands

제목
Comparing marketing elements and consumer attitudes towards fast fashion SPA brands: Global versus the Korean domestic brands
저자
LEE MI YOUNG
학회명
41st EMAC Conference:EMAC/KSMS Joint Symposium
개최지
Lisbon
학회 개최일
2012-05-22 ~ 2012-05-25