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Comparing marketing elements and consumer attitudes towards fast fashion SPA brands: Global versus the Korean domestic brands
- 제목
- Comparing marketing elements and consumer attitudes towards fast fashion SPA brands: Global versus the Korean domestic brands
- 저자
- LEE MI YOUNG
- 학회명
- 41st EMAC Conference:EMAC/KSMS Joint Symposium
- 개최지
- Lisbon
- 학회 개최일
- 2012-05-22 ~ 2012-05-25