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The Global Appeal of K-Culture Contents: A Perspective from Brand Coolness and Wow Moments
- 제목
- The Global Appeal of K-Culture Contents: A Perspective from Brand Coolness and Wow Moments
- 저자
- LEE HYUNHWA
- 학회명
- 2025 SFTI-CMU International Conference
- 학회 개최일
- 2025-07-18 ~ 2025-07-21