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The effects on consumers' attitude and inention to use of O2O fashion mobile commerce-focued on the characteristics of consumers' and O2O mobile commerce
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- The effects on consumers' attitude and inention to use of O2O fashion mobile commerce-focued on the characteristics of consumers' and O2O mobile commerce
- 저자
- LEE MI YOUNG
- 학회명
- The Korea Society of Fashion Business 2016 International Conference