Impact of TV Reality Show: ‘Welcome, First Time in Korea?’ as a Case Study

초록

The aim of this study focuses on the significant changes to the response and perception of the spectators of the show, Welcome, First Time in Korea? Following the new trend of increasing TV travel programs, this research is of utmost importance in recognizing factual outcomes reflecting the impact on tourism in Korea which one of the travel TV show leads to. This study has been analyzed with internet based searching which allowed credible responses and numbers. Information on outer opportunity features will be followed by that of exterior threatening factors and lastly, suggestions to tackle with threats will be analyzed. This study indicates the outcome and the correlation between the exterior factors, opportunities and threats, and the change in viewers’ perceptions which affects tourism in Korea.