상세 보기
초록
The authors joined the on-road supports for their own joys as soccer fans. While they observed at the on-road supports have been the topic of the nation, they planned a systematic research. Since this kind of voluntary based collective actions of massive crowd was totally unexpected phenomenon, they do not know much about the nature of on-road supports. Therefore this paper employed a naturalistic research method. This paper begin with a brief description of the Red Devils and diffusion of on-road supports. Then explains the overview of the naturalistic method and discusses the main results and their implications.
- 제목
- 붉은 악마가 길거리 응원의 확산에 미친 영향
- 제목 (타언어)
- Consumption of On-Road Supports: Community Activity or National Festival?
- 저자
- AHN KWANG HO
- 학회명
- 한국소비자학회 2003년도 정기총회 및 학술대회