붉은 악마가 길거리 응원의 확산에 미친 영향

Consumption of On-Road Supports: Community Activity or National Festival?
  • AHN KWANG HO

초록

The authors joined the on-road supports for their own joys as soccer fans. While they observed at the on-road supports have been the topic of the nation, they planned a systematic research. Since this kind of voluntary based collective actions of massive crowd was totally unexpected phenomenon, they do not know much about the nature of on-road supports. Therefore this paper employed a naturalistic research method. This paper begin with a brief description of the Red Devils and diffusion of on-road supports. Then explains the overview of the naturalistic method and discusses the main results and their implications.

제목
붉은 악마가 길거리 응원의 확산에 미친 영향
제목 (타언어)
Consumption of On-Road Supports: Community Activity or National Festival?
저자
AHN KWANG HO
학회명
한국소비자학회 2003년도 정기총회 및 학술대회