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Consumers’ Cognitive, Affective, and Behavioral Responses towards Multichannel Mass Merchants: A Comparison of Three Competing Models
- 제목
- Consumers’ Cognitive, Affective, and Behavioral Responses towards Multichannel Mass Merchants: A Comparison of Three Competing Models
- 저자
- LEE HYUNHWA
- 학회명
- International Textile and Apparel Assoication 2012 Annual Conference
- 학회 개최일
- 2012-11-13 ~ 2012-11-17