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Global consumer behavior in green marketing of luxury brands: A cross-cultural study of the US, Japan, and South Korea
- 제목
- Global consumer behavior in green marketing of luxury brands: A cross-cultural study of the US, Japan, and South Korea
- 저자
- LEE MI YOUNG
- 학회명
- 2010 Global Marketing Conference
- 개최지
- 동경
- 학회 개최일
- 2010-09-09 ~ 2010-09-11