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The effect of construal level, social distance and SNS self-efficacy on fashion brand's SNS advertising evaluation
- 제목
- The effect of construal level, social distance and SNS self-efficacy on fashion brand's SNS advertising evaluation
- 저자
- LEE MI YOUNG
- 학회명
- 2014 Global ㄹashion Management Conference
- 개최지
- London
- 학회 개최일
- 2014-02-13 ~ 2014-02-15