인천 펜타포트 음악축제의 서비스품질이 지역애착도, 태도 및 재방문의도에 미치는 영향: 사전지식과 관여도의 조절효과를 중심으로

초록

Purpose - This study aims to investigate the interrelationship between service quality of music festival, attitude, regional attachment, and revisit intention toward the Incheon Pentaport Music Festival. Design, data, methodology - The survey was conducted with a total of 250 festival visitors. Factor, correlation and SEM analysis were conducted using SPSS and AMOS programs. Result – Food and beverage had a positive effect on the regional attachment. Information and program had a significant effect on attitude toward the festival. Facility & service and cleanness had positive effects on the revisit intention. In addition, regional attachment had a significant impact on attitude and revisit intention, and attitude toward the festival had a positive impact on revisit intention. Conclusions - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

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