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Religiosity and Purchase Intention toward Korean Cosmetics in Indonesia and Malaysia: The Mediating Effect of Korean Wave and Moderating Effect of Age
- 제목
- Religiosity and Purchase Intention toward Korean Cosmetics in Indonesia and Malaysia: The Mediating Effect of Korean Wave and Moderating Effect of Age
- 저자
- So Won Jeong
- 학회명
- 2022 ITAA (International Textile and Apparel Association) Annual Conference
- 개최지
- DENVER, COLORADO, USA
- 학회 개최일
- 2022-10-25 ~ 2022-10-29