Religiosity and Purchase Intention toward Korean Cosmetics in Indonesia and Malaysia: The Mediating Effect of Korean Wave and Moderating Effect of Age

제목
Religiosity and Purchase Intention toward Korean Cosmetics in Indonesia and Malaysia: The Mediating Effect of Korean Wave and Moderating Effect of Age
저자
So Won Jeong
학회명
2022 ITAA (International Textile and Apparel Association) Annual Conference
개최지
DENVER, COLORADO, USA
학회 개최일
2022-10-25 ~ 2022-10-29