A Travel Theme TV Reality Show in Relation to Travel Export: "Welcome, First Time in Korea?" as a Case Study

초록

This study focuses on the significant changes to the response and perception of the spectators of the show, Welcome, First Time in Korea? in relation to travel export in international trade of South Korea. Following the new trend of increasing TV travel programs, this research is of utmost importance in recognizing factual outcomes reflecting the impact on tourism in Korea which one of the travel theme based TV reality show leads to. Analysis is made on the Internet based searching which allowed credible responses and numbers. This chosen case of Welcome, First Time in Korea? is analyzed in-depth and it will be compared to the other two reality shows carrying the aspect of travel export. Then, considerations for outer opportunity features will be discussed by that of exterior threatening factors and lastly, suggestions to tackle with threats will be analyzed. This study indicates the outcome and the correlation between the exterior factors, opportunities and threats, and the change in viewers’ perceptions which affects tourism in Korea in the perspective of export in international trade.

키워드