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Effects of Mobile Communication on Mobile Shopping: Integrating Theory of Reasoned Action and Media Dependency Theory
- 제목
- Effects of Mobile Communication on Mobile Shopping: Integrating Theory of Reasoned Action and Media Dependency Theory
- 저자
- LEE HYUNHWA
- 학회명
- Strategic Retail Challenges and Opportunities in Uncertain Times. The NINTH Triennial AMS/ACRA Retailing Conference
- 개최지
- New Orleans LA, USA
- 학회 개최일
- 2009-09-30 ~ 2009-10-03