Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping Shopping

제목
Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping Shopping
저자
LEE HYUNHWA
학회명
International Textiles and Apparel Association
학회 개최일
2013-10-15 ~ 2013-10-18