The New Quality Dimensions of the New Offerings in the Digital Transformation Era - Focusing on New Korean Business cases

초록

In recent years, several companies in Korea are making new attempts to offer products and services based on servitization and customization to gain competitiveness and customer satisfaction. However, there is not sufficient research relating both servitization and customization to quality dimensions. Accordingly, this paper aims to present new offering cases in Korea in the digital transformation era and the differences that result in dimensions of quality. This study approaches the subject by presenting a series of recent business cases of new offering in various fields in Korea. The analysis is performed by comparing the new models with the originals to demonstrate how the listed cases caused differences to the market and customers. The study also takes the approach of defining which of the “10 Quality Dimensions” servitization and customization fall into. Case studies will be used to demonstrate how the new offering models are applied in the market and the “10 Quality Dimensions”. In addition, related implications such as concepts, pros and cons, and prospect of new models will be deduced. The discussion proposed in the research can function as the reference for applicable products and services in Korea as well as other similar markets. Comprehensive study of new offering of products and services and the “Quality Dimensions” can also be applied in new era of Digital Transformation. This paper provides the business cases of customization and servitization in Korea, as well as analyzing and presenting the effect of these new offering models on customers and the market. In addition, this paper strives to link new business offering models with the “10 Quality Dimensions,” which must be revised in the new era represented as Digital Transformation. This study is valuable and practical in demonstrating how the quality standard of products and services is changed by providing two new offering models.