Exploring Multi-dimensions of Product Performance Risk in the Online Apparel Shopping Context: Visual, Tactile, and Trial Risks

제목
Exploring Multi-dimensions of Product Performance Risk in the Online Apparel Shopping Context: Visual, Tactile, and Trial Risks
저자
LEE HYUNHWA
학회명
International Textiles and Apparel Association
개최지
Philadelphia, PA, USA
학회 개최일
2011-11-02 ~ 2011-11-05