Smart Tourism Mobile Phone Application Use: Foreign Tourists Perspective Visiting South Korea

초록

The purpose of this study is to identify the mobile phone applications [Apps] used by foreign tourists visiting South Korea through a pilot study using focus groups and individual interviews. Collection of data through ethnographic methods and analyzed through qualitative research to uncover major themes within smart tourism app use phenomenon. Findings show major concentrations of app use in bookings of accommodations, tourist attractions, online shopping, navigation, way-finding, augmented reality, information searching, language translation, gaming and surprisingly even online dating while traveling in South Korea.