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The effects of personal purchase experiences on gift-shopping behavior in a multi channel retailing context
- 제목
- The effects of personal purchase experiences on gift-shopping behavior in a multi channel retailing context
- 저자
- LEE HYUNHWA
- 학회명
- International Textiles and Apparel Association
- 개최지
- Schaumburg, IL, USA
- 학회 개최일
- 2008-11-05 ~ 2008-11-08