The effects of personal purchase experiences on gift-shopping behavior in a multi channel retailing context

제목
The effects of personal purchase experiences on gift-shopping behavior in a multi channel retailing context
저자
LEE HYUNHWA
학회명
International Textiles and Apparel Association
개최지
Schaumburg, IL, USA
학회 개최일
2008-11-05 ~ 2008-11-08