영문제목 Decomposing news media credibility in an information age: South Korea

초록

This study attempted to decompose the news media credibility by the comparison with TV, Newspapers, and the Internet in Korean culture. For this purpose, nation-wide survey was conducted in South Korea from July 24th to August 14th, 2000. The 1,223 samples were selected from the adult population aged from 18 to 65 in years selected by multi-stage area probability sampling method. The results implied that the items derived from the Internet technology such as the affluent amount of information and information creativity were not related with the perception of news media credibility while the culture-colored items of being politically liberal and socially significant were considered important factors to predict the news media credibility.