Analysis of Current Game Market: PUBG Corporation as a Case Study

초록

In this study, PlayerUnknown’s Battlegrounds, PUBG Corporation is observed as a case study in order to examine the current market of the game industry. Global game market has been growing and expected to achieve a total sales scale of 37.9 billion dollars this year in its world market scale which is about 149 trillion Korean won. By analyzing the relevant data related to the past and current trends and conditions of the market based on the statistics and business reviews, issues and potentials of the game business will be determined and suggested.