Design Comes to Service as Innovation Driver

초록

Service Design (SD) is an emerging approach for the service innovation in the field of private and public service. SD is a qualitative approach as well as a creative and interactive approach in which a designer works on quantitative data derived in certain theories which help of some design tools and skills. There are several SD issues such as definition, tools and skills and performance of SD. In this research we try to figure out how to make use of a SD as the service innovation driver by Korean case analysis.