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Effects of “Gender Role Orientation” on Perceived Role Offensiveness in Advertising: A Cross-cultural Study of Korea and U.S.
- 제목
- Effects of “Gender Role Orientation” on Perceived Role Offensiveness in Advertising: A Cross-cultural Study of Korea and U.S.
- 저자
- KIM SANGHOON
- 학회명
- 2006 AEJMC(Association for Education in Journalism & Mass Communication) convention