키워드 네트워크 분석을 통한 「패션비즈니스」 연구 동향 -패션마케팅 및 디자인 분야를 중심으로-

초록

The aim of this study is to identify research trends of "Journal of Fashion Business" by analyzing the keyword network of the paper published between 2006 and 2017. The papers selected for analysis in the study were 287 fashion design articles and 281 fashion marketing articles published between February 2006 and December 2017 and titles, volumes, publishing years, authors, keywords, and abstracts of each paper were collected for data analysis. The research was carried out through selection, collection of article data, keyword extraction and coding, keywords refinement, formation of network matrix, and analysis and visualization process. First, based on the title of the paper used in the analysis, the fashion design/aesthetics, marketing/social psychology, clothing materials, clothing composition, and other fields were classified. Research analysis used the Netminer 4 (Ver.4.3.2) program. Results indicated showed that the intellectual structure of the "Fashion Business" research paper showed key word changes over time, and the degree centrality and between centrality of the keywords.

키워드