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The Effects of Ad Creativity Level on the Ad and Brand Attitude: Moderating Role of Ad Execution Style and Brand Reputation

  • AHN KWANG HO
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The Effects of Ad Creativity Level on the Ad and Brand Attitude: Moderating Role of Ad Execution Style and Brand Reputation
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AHN KWANG HO
학회명
AAA/KAS 2007 Asia-Pacific Conference

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