관광영향인식이 갈등과 지역애착도에 미치는 영향

초록

Purpose – This study examined the relationships among the positive and negative economic and environmental impacts of tourism, conflicts, and community attachment on residents. It also identified the moderating effects of local residents’ gender and residence status on the relationships. Design, data, and methodology – The research employed an online survey of 520 residents of Chengdu, Sichuan Province, China. Structural equation modeling was used to test the proposed hypotheses. Result and Conclusions–The results showed that positive and negative economic and environmental impacts of tourism on residents have significant effects on the conflicts and community attachment. Furthermore, the findings indicated that local residents’ gender and residence status moderated the relationship between conflicts and community attachment. The study offers theoretical and practical implications for both heritage site and destination marketing management.

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