Consumer Religiosity, Cosmopolitanism and Ethnocentrism in Indonesia: Their Impact on Global Brand Preference and Purchase Intention toward Korean Cosmetics

제목
Consumer Religiosity, Cosmopolitanism and Ethnocentrism in Indonesia: Their Impact on Global Brand Preference and Purchase Intention toward Korean Cosmetics
저자
So Won Jeong
학회명
International Textile and Apparel Association 2021 Annual Conference
개최지
온라인