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Exploring the effects of cross-device retargeting on ad credibility: The influence of OTA knowledge and the mediating role of coping self-efficacy
- 제목
- Exploring the effects of cross-device retargeting on ad credibility: The influence of OTA knowledge and the mediating role of coping self-efficacy
- 저자
- Hong Ji Mi
- 학회명
- 2023년 한국광고학회 글로벌 학자 및 학문후속세대 콜로키움