ScholarWorks :: 홍지미

전체 22건 중 1번부터 10번까지의 결과를 표시합니다.

2025

Article

Not All Pride is Equal: Understanding Persuasion Through Pride Appeals, Product Involvement, and Skepticism in Green Advertising

2024

Article

Is unfit CSR novel? Exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response

Article

What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers’ Response in a Brand Crisis

Article

Unveiling the Impact of Smokers' Self-Construals on the Effectiveness of Smoking Cessation Campaigns: A Comparative Analysis of E-Cigarettes and Combustible Cigarettes

Article

AI 시대 PR 실무자들의 역할과 AI 기술 활용에 관한 연구

2023

Article

Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness

2022

Article

Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change

Article

Don't Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising

2021

Article

"Doing Good" versus "Being Good": The interplay between pride appeals and regulatory-focused messages in green advertising

Article

The stages-of-change approach for prosocial behavior: Message tailoring to encourage blood donation

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Not All Pride is Equal: Understanding Persuasion Through Pride Appeals, Product Involvement, and Skepticism in Green Advertising

Is unfit CSR novel? Exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response

What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers’ Response in a Brand Crisis

Unveiling the Impact of Smokers' Self-Construals on the Effectiveness of Smoking Cessation Campaigns: A Comparative Analysis of E-Cigarettes and Combustible Cigarettes

AI 시대 PR 실무자들의 역할과 AI 기술 활용에 관한 연구

Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness

Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change

Don't Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising

"Doing Good" versus "Being Good": The interplay between pride appeals and regulatory-focused messages in green advertising

The stages-of-change approach for prosocial behavior: Message tailoring to encourage blood donation