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자료유형
발행연도
2020 ~ 2025
2020 2025
키워드
언어
전체 22건 중 1번부터 10번까지의 결과를 표시합니다.
2025
Article
Not All Pride is Equal: Understanding Persuasion Through Pride Appeals, Product Involvement, and Skepticism in Green Advertising
- Hong, Jimi ;
- Lim, Rachel Esther
- 2025
- Journal of Promotion Management
- Routledge
2024
Article
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response
- Lim, Rachel Esther ;
- Hong, Ji Mi
- 2024-08-17
- International Journal of Advertising
- Holt, Rinehart and Winston
Article
What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers’ Response in a Brand Crisis
- 이소영 ;
- 홍지미 ;
- 손현상
- 2024-08
- The International Journal of Internet, Broadcasting and Communication
- 한국인터넷방송통신학회
Article
Unveiling the Impact of Smokers' Self-Construals on the Effectiveness of Smoking Cessation Campaigns: A Comparative Analysis of E-Cigarettes and Combustible Cigarettes
- Kim, Dong Hoo ;
- Hong, Ji Mi
- 2024-05-23
- International Journal of Public Health
- Birkhauser Verlag
2023
Article
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness
- Lim, Rachel Esther ;
- Sung, Yoon Hi ;
- Hong, Ji Mi
- 2023-01
- Telematics and Informatics
- Elsevier BV
2022
Article
Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change
- Hong, Ji Mi ;
- Kim, Dong Hoo
- 2022-11-02
- Asian Journal of Communication
- Taylor & Francis
Article
Don't Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising
- Lim, Rachel Esther ;
- Hong, Ji Mi
- 2022-10-02
- Journal of Current Issues and Research in Advertising
- Taylor and Francis Ltd.
2021
Article
"Doing Good" versus "Being Good": The interplay between pride appeals and regulatory-focused messages in green advertising
- Hong, Ji Mi ;
- Lim, Rachel Esther ;
- Atkinson, Lucy
- 2021-11
- Journal of Applied Social Psychology
- WILEY
Article
The stages-of-change approach for prosocial behavior: Message tailoring to encourage blood donation
- Hong, Ji Mi ;
- Lee, Wei-Na
- 2021-03
- Journal of Applied Social Psychology
- WILEY
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