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I Know They Used My Personal Data: The Effects of Consumer Persuasion Knowledge, Coping Self-Efficacy, and Product Involvement on Ad Intrusiveness and Privacy Concern
- 제목
- I Know They Used My Personal Data: The Effects of Consumer Persuasion Knowledge, Coping Self-Efficacy, and Product Involvement on Ad Intrusiveness and Privacy Concern
- 저자
- Hong Ji Mi
- 학회명
- 72nd Annual International Communication Association Conference
- 개최지
- Paris, France